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in the PAPER – Small Paper Shop in Seoul’s Euljiro Printing District
in the PAPER is a specialist paper shop in Euljiro 4-ga, Jung-gu, located in one of Seoul’s traditional printing and design districts.
Instead of selling conventional souvenirs, the shop focuses on paper itself — different textures, colors and formats for design, printing and creative projects.
Why Visit in the PAPER?
- Specialist paper store
- Different colors, textures and paper types
- Located in Seoul’s printing district
- Useful for designers, illustrators and makers
- A highly unusual local shopping stop
Paper as the Main Product
Most travelers rarely think of paper as something to shop for during a trip.
At in the PAPER, however, paper itself becomes the focus.
Visitors interested in design can compare textures, thicknesses, colors and finishes that may be difficult to find in ordinary stationery stores.
Inside Seoul’s Printing District
Euljiro has long been associated with printing, packaging and specialist manufacturing businesses.
Visiting a paper shop here provides a glimpse into the material side of Seoul’s design culture.
The surrounding neighborhood also contains printing shops, hardware stores and small workshops that make the area very different from conventional shopping districts.
For Designers and Creative Travelers
in the PAPER is especially interesting for graphic designers, illustrators, book lovers and people interested in packaging or print production.
Small sheets or specialty paper can also become unusual materials for journaling, collage or personal creative projects after returning home.
A Different Local Shopping Experience
The shop is not built around mainstream tourist souvenirs.
Its appeal comes from specialization and the chance to discover materials used by Seoul’s creative and printing communities.
For travelers who enjoy finding practical specialist stores, it offers a very different side of central Seoul.
Visitor Information
Area: Euljiro 4-ga, Jung-gu, Seoul
Address: 174 Euljiro 4-ga, Jung-gu, Seoul
Category: Paper Store / Design Materials / Local Shopping
Recommended For: Designers / Illustrators / Paper lovers / Creative travelers
Operating hours, paper selections and available stock may change, so visitors should confirm the latest information before visiting.
Good to Know
- The shop specializes in paper rather than general souvenirs.
- Ask staff about paper thickness, texture and printing suitability.
- Available colors and paper types may change.
- Small quantities may be useful for travel journals or creative projects.
- It fits naturally into an Euljiro printing-district walking route.
Recommended For
- International visitors interested in Korean design culture
- Graphic designers and illustrators
- Travelers exploring Seoul’s printing district
- Paper and stationery enthusiasts
- People looking for specialist local shops rather than tourist stores
Explore Jung-gu
Local Shopping in Seoul
Visitor Notice:
Content is based on publicly available information.
Some images are AI-generated illustrations and
may differ from actual stores, interiors or products.
Please verify current business details before visiting.
Creative Seoul
Design Materials
Euljiro
Foreigner-Friendly
Jung-gu
Korean Design
LOCAL SHOPPING
Paper Store
Printing District
Seoul
Seoul Local Spots
Stationery
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